Build your company value

Follow the 12 step checklist within my prism-shaped digital framework, 'The Digital Lense', to build your business for the post COVID-19 digital era.

  • CUSTOMER: experience, connectivity, market intelligence and connecting the physical.

  • PROPOSITION: monetise data, hyper-personalise, create smart products and services, and your own as-a-service.

  • VALUE CHAIN: augment your workforce, create digital ecosystems, address channel contraction and create predictive automated operations.

Watch Intro Video

What is digital transformation?

Discover value in digital

4 star rating

Clear, concise and very relevant!!!

Vinay Solanki

Very pertinent to the times of today whilst being very concise and well delivered.

Very pertinent to the times of today whilst being very concise and well delivered.

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5 star rating

Great introduction to Digital Value Creation

Erik Wiedemeijer

I really enjoyed this introductory series of videos about Digital Value Creation. Abstract concepts are explained in a well-structured framework that can be ...

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I really enjoyed this introductory series of videos about Digital Value Creation. Abstract concepts are explained in a well-structured framework that can be applied to any business or sector. Very insightful! It shows how all-encompassing digital transformation is by using real-life examples to illustrate the many different applications of Digital Value Creation. I highly recommend this course!

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5 star rating

Great examples from the present day!

Colin Crone

Justin knows his stuff and it is worthwhile listening. The examples, KFC in China, IKEA and the Skipping rope were excellent for demonstrating his point. It ...

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Justin knows his stuff and it is worthwhile listening. The examples, KFC in China, IKEA and the Skipping rope were excellent for demonstrating his point. It whet my appetite to learn more about the digital innovations being used today, never mind the future.

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Your Program

  • 1

    Creating Digital Value

    • Creating Digital Value

  • 2

    Intelligent Marketing

    • The First Theme of the Customer Journey

    • Each Industry Will Build Their Own Approach

  • 3

    Always Connected

    • We're All Increasingly Reliant on Tech

  • 4

    Marketplace Platforms

    • Connecting People with Common Interests

  • 5

    Smart Products

    • A Critical Role in Customer Propositions...and the Skipping Rope

Ready?

Learn how to integrate online and physical worlds.

Your Instructor

Justin Anderson

Justin advises investors and board members on how digital transformation creates Enterprise Value. He has three decades of global experience working with emerging technologies and digital programmes. He has worked with and held leadership positions with innovative start-ups, Fortune 500 companies and Big 4 consulting firms. Justin advised the leadership of KPMG on the impact of emerging technology on multiple sectors across their international network. Today, as founder and lead strategist at his own company, Anderson Strategy, Justin focuses on driving value from digital transformation, promoting genuine strategic innovation, and generating value for client companies and customers.

Training for the skills of the future

(It's school for life).

"A good teacher armed with technology will allow us to be able to educate the next generation much faster than we can today. Education is not just about schooling and university anymore, but about continued and dedicated training".

We've become dependent on technology

(hey Siri!)

"The average US home now has 12 connected devices and it's expected to rise to 20 by 2025. When you are not connected, your life slows down, making it difficult to do what you typically do during your day".
Watch Intro Video

When shooting high-quality live TV, never trust children, animals...or Siri

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