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Maximise the Potential of Your Brand

Master key strategies and boost your brand with advice from a global branding expert.

A live interactive course to develop your dream brand.

Megan combines science, best practice, and her professional expertise to develop with you the key to brand success. You'll get great work done, and have a lot of fun.

  • HD VIDEO: Discover the 7 steps of Megan’s Brain Friendly Branding® approach and how to make your brand stand out from the crowd.

  • LIVE SESSIONS: Be inspired by Megan’s expertise and case studies of brands that have resonated with her. Discuss your direction live with a group, led by Megan.

  • 1-2-1 STRATEGY: Build an irresistible brand with Megan’s professional advice, bonus materials and the opportunity to have an exclusive 1-hour consultation with Megan.

Find your brand power

175 successful completions and counting!

5 star rating

Truly fascinating and valuable to any business!

Adela Garcia

I honestly was blown away by Megan’s passion of neuroscience or the science behind how people make decisions. This course is not just insightful but refres...

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I honestly was blown away by Megan’s passion of neuroscience or the science behind how people make decisions. This course is not just insightful but refreshing. There are tons of books or webinars out there in regards to this topic, but the way Megan was able to digest the years of data and create the Brain Friendly Branding Model is just breathtaking because it is EASY to understand and to APPLY to your business. You will be armed by the tools to start doing exponential changes to your brand and will for sure feel like me: Ready to start doing business with Megan Kent.

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5 star rating

The Awesomeness of Megan Kent

Gina Rodriquez

"Megan Kent: Brain Friendly Branding" was like a good book. Megan divided her presentation into digestible segments. She did it so attendees like me wouldn’t...

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"Megan Kent: Brain Friendly Branding" was like a good book. Megan divided her presentation into digestible segments. She did it so attendees like me wouldn’t have to strain our brains while learning (she teaches us that our brains don’t want to work if they don’t have to). However, the class was so intriguing and enjoyable that I kept pressing “continue” on my laptop until I finished it in record time. Megan said so many things with which I agree, and already incorporate into my professional and personal life, whether I know it or not. I agree that a consumer’s experience should be effortless and predictable. I agree that a company’s employees, as brand ambassadors, need to be cared for and trained. And I agree that anyone interested in branding a product or company (or even yourself) should take this class. You won’t regret it.

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5 star rating

Megan Kent is one of a kind!

Elvin Charleston

You must be a genuine A-list legend within your respective field to deliver the most epic masterclass. Megan Kent is one of a kind! I have a great apprecia...

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You must be a genuine A-list legend within your respective field to deliver the most epic masterclass. Megan Kent is one of a kind! I have a great appreciation for her science driven approach to a result-focused branding methodology that aligns with our most basic human decision-making processes. Anyone that's serious about their business should take the time to listen and learn. If the past two days of watching the vids of Megan's masterful branding approach has taught me anything, it is that she definitely knows how to present and evangelize her craft. Great class, I do not regret the time spent consuming the knowledge she shares.

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5 star rating

Great course

Asia Mustafa

Megan Kent did a great job. She definitely knows how to keep my attention, and has answered all my questions. I've gained so much knowledge after watching th...

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Megan Kent did a great job. She definitely knows how to keep my attention, and has answered all my questions. I've gained so much knowledge after watching this course, I would recommend this course to my friends and family.

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5 star rating

Uniquely Great

Kwame Justice

This course title is uniquely great. The content is also very informative, which makes it truly valuable. I liked the illustrations - infographics used durin...

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This course title is uniquely great. The content is also very informative, which makes it truly valuable. I liked the illustrations - infographics used during the learning period. Congratulations, Megan, I am deeply thrilled to complete this masterclass course.

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Information is free. Transformation is power.

Fundamentally change what you know and apply it to radically transform your business.

  • Mindset

    Avoid wasting resources on misguided marketing tactics.

  • Retune

    Make your brand the best it can be by satisfying three hard-wired human decision-making instincts.

  • Build

    Build an irresistible brand that attracts customers effortlessly and keeps them for life.

  • Deploy

    Easily deploy Megan's 7 Brain Friendly Branding® success drivers.

  • Practical examples

    Identify how power brands like Starbucks, Trader Joe’s, Sweetgreen, Soul Cycle, Patagonia, Amy’s Kitchen and Warby Parker grew exponentially by satisfying customers without spending a fortune on traditional marketing.

  • Practical tips and worksheets

    Apply these principles to your own brand to ensure you're creating the most powerful connection possible with your customers.

The Brand Architect Tools

(Essential course materials for success)

  • LIVE onboarding, workshops, 1-2-1 sessions

    Work with us to understand your objectives, work on your strategy and help you achieve your branding success. Megan and her team are on hand every step of the way!

  • Video, transcripts and workbooks

    You'll have access to over 30 HD video lessons, plus all the materials, workbooks, transcripts and downloads to help you create your own branding success story.

  • Your concierge

    Our team will help you familiarise yourself with the program, the toolkit, and schedule zoom workshops, focus and strategy sessions. We're here to help you build your brand strategy.

Your Instructor

Brand Architect, Author, Changemaker.

Megan Kent

Megan has been the brand architect behind some of the most famous advertising campaigns in history. She cut her teeth on BMW, Coca Cola, The New York Times, Clinique and Microsoft. In 2012, she went on to promote the USA itself and helped achieve a 40:1 ROI and a 15% uplift in international arrivals which helped stimulate the US economy and create new tourism related jobs. For the past 15 years, Megan has devoted her time into understanding the science of human behavior. Her new book, Build an Irresistible Brand, featuring her proprietary 7 step Brain Friendly Branding® formula will launch in 2020.

Try out with Megan.

(Your first 5 lessons completely free).

Your Lesson Plan.

(Learn. Apply. Build. Test. Review.)

Enrollment and guided tour  Live session to orientate with the program and what to expect 
From Lollipops in Spain to Madison Avenue

January 24, 1984 Changed Everything

Working with Advertising Industry Luminaries

Learning from the Best...of the Best

Where the Ad Industry Went Wrong

So...This is the Weird Part

Workshop 1 Identify your brand journey, objectives and desired outcomes 
The Emergence of a New Kind of Power Brand

Madison Avenue Stories

So How Are the World’s Fastest Growing Brands Doing It?

Lessons from the Big Guns

The Birth of Brain Friendly Branding®

How it All Started

What Exactly IS Branding Anyway?

Let's Get Back to Basics

7 Brain friendly drivers Creating your irresistible brand 
Workshop 2 Time to create! 
Practical: Create Your Brand Frame

Tap Your Authenticity

Tell Your Stories

Satisfy Consistently

Speak Visually
Workshop 3 Creating and presenting your brand frame 
How to BOND With Your Customers

Creating Communities Part 1

Creating Communities Part 2

Learn How to Positively ENGAGE

Engage the Senses

Show Novelty
A Final Word

Get Your Brand On

Present and review your final strategy 1-hour 1:2:1 with Megan, to review and stress test your strategy.

Times are tough.

(We're in this together).

"Right now, the business stakes feel higher than ever. This time, though frightening, is a rich opportunity to fortify our brands with strength and longevity! By applying Megan’s 7 brain-science driven principles to your business, principles practised by leading global brands, you will learn to harness the power of human instinct and win customers for life".

Learn from the best

(Megan was there).

Megan worked with the greatest advertising luminaries of all time. From the flip flop wearing Lee Clow to Hal Riney to Pat Fallon. She worked by their side, seeing first-hand how they crafted some of the most iconic campaigns of all time. She sat at the table with the creators of the ‘Think Different’ Campaign, the ‘Mac versus PC Campaign’ , Perrier and Gallo campaigns, the Rolling Stone ‘Perception versus Reality’ campaign and even the ‘Morning Again in America’ campaign, that many believe dramatically helped Reagan with the presidential election. The key to these luminaries' success, as Megan identifies, is finding that critical point, the brand's most important asset, celebrating it and bringing it to life.