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Maximise the Potential of Your Brand

Master key strategies and boost your brand with advice from a global branding expert.

Develop your dream brand.

Megan’s unique combination of brain science, best practices of world leading brands, combined with her own professional expertise will provide you with the keys you need to ensure brand success. Not only will you fortify your brand, but you’ll have a lot of fun in the process.

  • HD VIDEO: Learn Megan’s 7 step Brain-Friendly Branding® approach and take your brand from OK to Irresistible.

  • DOWNLOAD: PDF transcripts and worksheets for you to use as you build out your new brand.

  • TRANSFORM: your brand and your business with all the tools you need to succeed.

Find your brand power

175 successful completions and counting!

5 star rating

This was SO valuable!

stacey uria

I found this approach to be so helpful. I have a small online business that I want to grow and Megan has given me so many ideas and SO much inspiration. I lo...

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I found this approach to be so helpful. I have a small online business that I want to grow and Megan has given me so many ideas and SO much inspiration. I loved her stories about her past and how she interprets people's branding choices. Fascinating! Thank you Megan!

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5 star rating

So this is the weird part

Hall Powell

This is a fascinating section, with an oral history that's more than entertaining. We wonder at the story of art directors getting acclaim for work that didn...

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This is a fascinating section, with an oral history that's more than entertaining. We wonder at the story of art directors getting acclaim for work that didn't lead to sales, and then see how Megan saw through it. The point was to find a way to communicating with the public that produced sales, and Megan's description of the confusion at the time is relevant for choices companies need to make today- .

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5 star rating

Truly fascinating and valuable to any business!

Adela Garcia

I honestly was blown away by Megan’s passion for neuroscience, or the science behind how people make decisions. This course is not just insightful, but refr...

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I honestly was blown away by Megan’s passion for neuroscience, or the science behind how people make decisions. This course is not just insightful, but refreshing. There’re tons of books or webinars out there on this topic, but the way Megan was able to digest the data and create her Brain-Friendly Branding Model is just breath-taking because it is EASY to understand and APPLY to your business. You will be armed by the tools to start making exponential changes to your brand and will for sure feel like me, ready to start doing business with Megan Kent!

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5 star rating

The Awesomeness of Megan Kent

Gina Rodriquez

"Megan Kent: Brain Friendly Branding" was like a good book. Megan divided her presentation into digestible segments. She did it so attendees like me wouldn’t...

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"Megan Kent: Brain Friendly Branding" was like a good book. Megan divided her presentation into digestible segments. She did it so attendees like me wouldn’t have to strain our brains while learning (she teaches us that our brains don’t want to work if they don’t have to). However, the class was so intriguing and enjoyable that I kept pressing “continue” on my laptop until I finished it in record time. Megan said so many things with which I agree, and already incorporate into my professional and personal life, whether I know it or not. I agree that a consumer’s experience should be effortless and predictable. I agree that a company’s employees, as brand ambassadors, need to be cared for and trained. And I agree that anyone interested in branding a product or company (or even yourself) should take this class. You won’t regret it.

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5 star rating

Great class, definitely worth the time!

Elvin Charleston

You must be a genuine A-list legend within your respective field to deliver the most epic masterclass. Megan Kent is one of a kind! I have a great apprecia...

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You must be a genuine A-list legend within your respective field to deliver the most epic masterclass. Megan Kent is one of a kind! I have a great appreciation for her science driven approach to a result-focused branding methodology that aligns with our most basic human decision-making processes. Anyone that's serious about their business should take the time to listen and learn. If the past two days of watching the vids of Megan's masterful branding approach has taught me anything, it is that she definitely knows how to present and evangelize her craft. Great class, I do not regret the time spent consuming the knowledge she shares.

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5 star rating

Great course

Asia Mustafa

Megan Kent did a great job. She definitely knows how to keep my attention, and has answered all my questions. I've gained so much knowledge after watching th...

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Megan Kent did a great job. She definitely knows how to keep my attention, and has answered all my questions. I've gained so much knowledge after watching this course, I would recommend this course to my friends and family.

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5 star rating

Uniquely Great

Kwame Justice

This course title is uniquely great. The content is also very informative, which makes it truly valuable. I liked the illustrations - infographics used durin...

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This course title is uniquely great. The content is also very informative, which makes it truly valuable. I liked the illustrations - infographics used during the learning period. Congratulations, Megan, I am deeply thrilled to complete this masterclass course.

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5 star rating

An Intuitive Approach to Branding

Stephanie Barksdale

From the easy to follow format to the helpful takeaways at the end of each section, this class over delivers by providing useful insights and practical guida...

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From the easy to follow format to the helpful takeaways at the end of each section, this class over delivers by providing useful insights and practical guidance. Without feeling lectured to, Megan simplifies consumer psychology to 7 easy to remember categories. By approaching marketing from the lens of consumer persuasion, Megan instantly unlocks the secrets that separate the world’s most iconic brands from the rest. In a market that’s over saturated with masterclasses that oversell and under deliver, I highly recommend this course if you’re looking for a scientifically backed approach to branding that's built on the principles that innately connect us all.

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star rating

5 star rating

"Do this now" stuff here folks!

Chris Perkins

From the innate to the overt, Kent takes you on a clear and actionable journey explaining how to set your brand up to be brain friendly. Do it and watch your...

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From the innate to the overt, Kent takes you on a clear and actionable journey explaining how to set your brand up to be brain friendly. Do it and watch your brain explode with joy, and your customers too.

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5 star rating

Two thumbs up

Kate Chase

Megan knows her stuff! Grateful to have been the beneficiary of all her years of brand and brain work! Thank you.

Megan knows her stuff! Grateful to have been the beneficiary of all her years of brand and brain work! Thank you.

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5 star rating

An "aha" primer in branding

Molly Wiese

This course helped me to hone in on all of the branding and marketing strategies that I've known deep in my subconscious that I now need to make tangible to ...

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This course helped me to hone in on all of the branding and marketing strategies that I've known deep in my subconscious that I now need to make tangible to bring my start-up belt company to life! Megan's course is very instructive and entertaining at the same time, and we get the benefit of her decades-long career in branding and advertising condensed down into an easy-to-watch course.

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Transform your brand, transform your business.

  • Mindset

    Avoid wasting resources on misguided marketing tactics.

  • Retune

    Ensure your brand is the best it can be by satisfying three hard-wired human decision-making instincts.

  • Build

    Build an irresistible brand that attracts customers effortlessly and keeps them for life.

  • Deploy

    Easily deploy Megan's 7 Brain Friendly Branding® success drivers.

  • Practical examples

    Identify how power brands like Starbucks, Trader Joe’s, Sweetgreen, Soul Cycle, Patagonia, Amy’s Kitchen and Warby Parker grew exponentially by satisfying customers without spending a fortune on traditional marketing.

  • Practical tips and worksheets

    Apply these principles to your own brand to ensure you're creating the most powerful connection possible with your customers.

Your Instructor

Brand Architect, Author, Changemaker.

Megan Kent

Megan is a brand building expert who has contributed to successful marketing campaigns for companies like BMW, Coca Cola, The New York Times and Microsoft. In 2012, she helped promote the USA itself and helped achieve a 40:1 ROI and a 15% uplift in international arrivals which gave a boost to the US economy and created new tourism-related jobs. For the past 10 years, Megan has devoted her time to the study of the science of the human mind. Her book, Build an Irresistible Brand, featuring her proprietary 7-step Brain-Friendly Branding® formula, will launch in early 2021.

Times are tough.

(We're in this together).

"Right now, the business stakes feel higher than ever. This time, though frightening, is a rich opportunity to fortify our brands with strength and longevity! By applying Megan’s 7 brain-science driven principles to your business, principles practised by leading global brands, you will learn to harness the power of human instinct and win customers for life".

Learn from the best

(Megan was there).

Megan has worked with the greatest advertising luminaries of all time, from the flip flop wearing Lee Clow to Hal Riney to Pat Fallon. She worked by their side, seeing first-hand how they crafted some of the most iconic campaigns of all time. She sat at the table with the creators of Apple’s “1984”, “Think Different” and “Mac vs. PC” campaigns, Rolling Stone Magazine's “Perception vs. Reality” campaign, and even Reagan's “It’s Morning Again in America” campaign, which is known as one of the most powerful political campaigns of all time, contributing to Reagan's victory in the 1984 presidential election. The key to the success of these campaigns? As Megan identifies, it's finding the brand’s most compelling asset or point of distinction, celebrating it, and bringing it to life in a way that profoundly connects with its target audience.

Your Lesson Plan.

(Learn. Apply. Build. Test. Review.)

From Lollipops in Spain to Madison Avenue

January 24, 1984 Changed Everything

Working with Advertising Industry Luminaries

Learning from the Best...of the Best

Where the Ad Industry Went Wrong

So...This is the Weird Part

The Emergence of a New Kind of Power Brand

Madison Avenue Stories

So How Are the World’s Fastest Growing Brands Doing It?

Lessons from the Big Guns

The Birth of Brain Friendly Branding®

How it All Started

What Exactly IS Branding Anyway?

Let's Get Back to Basics

7 Brain-Friendly Drivers Creating Your Irresistible Brand 
Practical: Create Your Brand Frame

Tap Your Authenticity

Tell Your Stories

Satisfy Consistently

Speak Visually
How to BOND With Your Customers

Creating Communities Part 1

Creating Communities Part 2

Learn How to Positively ENGAGE

Engage the Senses

Show Novelty
A Final Word

Get Your Brand On